Hey there! I'm excited to share something I built while working at an e-commerce agency that completely transformed how we delivered results for our clients—VSuite, a collection of AI-powered tools I developed to help our team work more efficiently and effectively. As a developer working in the agency world, I got a front-row seat to see how much time we were spending on manual processes that could be automated and enhanced with AI.
Why I Created VSuite at the Agency
Working at this e-commerce agency, I witnessed firsthand the daily struggles our team faced. We had incredible expertise and consistently delivered amazing results for our clients, but I watched our talented designers, strategists, and content creators spending way too much time on repetitive analysis and research tasks.
Our team was brilliant at interpreting data and understanding what makes e-commerce stores successful, but I saw them getting bogged down by manual processes: spending hours diving into each client's Google Analytics, manually studying competitor websites, and creating content strategies from scratch for every single project. We weren't lacking expertise - we were lacking the tools to apply that expertise efficiently across our entire client portfolio.
As the developer on the team, I realised I was in a unique position to solve this problem. Using modern web technologies like Vue3, Google's powerful Gemini API, and clean ShadCN components, I set out to build internal tools that would amplify our existing expertise and free up our team's time for the high-value strategic work we were hired to do.
VSuite Design Insights: Scaling Our UX Team's Expertise
The Problem I Witnessed: Our UX team was spending multiple hours per client diving into Google Analytics data, manually identifying patterns, and creating custom reports with design recommendations. I watched brilliant designers doing work that could be automated, leaving them less time for actual design and strategy.
My Solution: I built VSuite Design Insights to transform raw Google Analytics data into professional, client-ready design recommendations that maintained our agency's expertise and voice. I included a sophisticated competitor analysis feature that uses image recognition to quickly assess competitive landscapes—something our team was doing manually with screenshots and notes.
Here's how it transformed our workflow:
- Rapid client audits: Our team could generate comprehensive design analysis reports in 30 minutes instead of several hours
- Consistent quality: Every client got the same high level of insight, regardless of which team member was handling the account
- Professional deliverables: The AI-generated reports could be branded and delivered directly to clients
- Competitive intelligence: Upload competitor screenshots and get detailed analysis that would normally take hours of manual review
I loved watching our UX team go from spending most of their time on data analysis to focusing on creative solutions and strategic recommendations.
VSuite Content Upselling: Enhancing Our Content Strategy Services
The Problem I Observed: Our content team was creating amazing blog content for clients, but we were missing opportunities to help clients connect that content to their product catalogs effectively. We knew the connections were there, but identifying and justifying them was time-intensive manual work.
My Solution: I developed VSuite Content Upselling to analyse our clients' blog posts and articles (understanding context and intent, not just keywords) and suggest relevant products from their catalogs. The tool doesn't just make suggestions - it provides clear reasoning that our team could present to clients.
What this meant for our agency:
- Enhanced deliverables: We could offer content strategy with built-in monetisation recommendations
- Client results: Our content recommendations started driving actual revenue, not just traffic
- Efficiency gains: What used to take our content strategists hours of manual product catalog review now took minutes
- Professional justification: Every recommendation came with clear reasoning we could present to clients
This tool helped us transform from just creating content to creating content that directly impacted our clients' bottom line.
VSuite Content Framework: Competitive Content Intelligence
The Challenge I Saw: Our content team was doing incredible work, but researching what was working in each client's niche was incredibly time-consuming. We'd spend hours analysing top-performing content to understand successful patterns and strategies.
My Solution: I built VSuite Content Framework to analyse top-performing content in any given niche and create strategic blueprints for our content creation. Instead of our team manually studying dozens of competitor articles, the tool would identify successful patterns and provide frameworks we could adapt for our clients.
How this changed our content process:
- Research efficiency: Competitive content research went from days to hours
- Strategic frameworks: We could provide clients with data-backed content strategies rather than gut-feeling approaches
- Opportunity identification: The tool helped us spot content gaps that our clients could capitalise on
- Scalable expertise: Junior team members could leverage the same insights as our senior strategists
The Tech Behind VSuite: Built for Agency Needs
As the developer building these tools for my own team, I was very particular about the technology choices:
Vue3 powers the frontend because I needed something that could handle complex data visualisations while remaining fast and responsive for our team's daily use.
Gemini API handles all the AI processing - from understanding analytics data to analysing images and processing natural language. I chose Google's AI because it provided the sophistication our analysis required.
ShadCN keeps the interface professional and intuitive. Since these were internal tools that our team would use every day, I wanted them to feel polished and efficient.
How VSuite Transformed Our Agency Operations
The impact on our team was immediate and dramatic:
Before VSuite: Our designers spent 60% of their time on data analysis, our content team was doing manual competitor research for days, and we were missing revenue opportunities for our clients.
After VSuite: Our designers could focus on actual design and strategy, our content team could research competitive landscapes in hours instead of days, and we started delivering measurably better results for our clients.
My Philosophy: Technology Should Enhance Human Expertise
Building VSuite taught me that the best internal tools don't replace human expertise - they amplify it. Every tool I built was designed to handle the repetitive, time-consuming tasks so our talented team could focus on what humans do best: creative problem-solving, strategic thinking, and building relationships with clients.
VSuite doesn't make decisions for our team; it gives them the insights and analysis they need to make better decisions faster.
What I Learned Building Tools for My Own Team
Creating VSuite while working at the agency gave me invaluable insight into what internal tools actually need to accomplish. I wasn't building for an abstract user base - I was building for my colleagues, people whose daily frustrations I witnessed firsthand.
This experience taught me that the most effective business tools come from deeply understanding real operational challenges and applying technology thoughtfully to solve them. It's not enough to build something technically impressive; it has to genuinely make people's work lives better.
VSuite represents what's possible when you combine AI capabilities with a deep understanding of how agencies actually operate. It's not just about automation—it's about creating space for human creativity and expertise to flourish.